A CRM built around how you actually sell
Custom customer relationship systems for Kenyan businesses: built around your existing process rather than forcing your team into someone else's idea of a pipeline.
About CRM Systems
Businesses tracking customers across spreadsheets, WhatsApp and someone's memory, or paying per seat for a CRM their team quietly refuses to use.
Problems it solves
- Leads tracked in spreadsheets that only one person maintains
- Off-the-shelf CRMs the team works around instead of in
- No reliable view of what is actually in the pipeline
- Customer history lost when a salesperson leaves
What you get
- A system shaped around the process you already run
- One place where customer history actually lives
- Reporting that answers your questions, not a vendor's
- No per-seat licence growing with your headcount
What is included
Process mapping
How you sell now, mapped before anything is proposed.
Contact and account records
Customers, contacts and history in one place.
Pipeline management
Stages that match your actual sales process.
Roles and permissions
Who sees what, and who can change it.
Reporting
The numbers your managers actually ask for.
Integrations
Connected to the tools your team already uses.
CRM solutions we build
How we work
The same seven stages on every project, so you always know which one you are in.
Discovery
We establish what you need, who it is for and what success looks like.
Planning
Scope, structure and schedule agreed in writing before work begins.
UI/UX design
Layouts and the journey through them, reviewed before anything is built.
Development
Built in reviewable stages rather than delivered as a surprise at the end.
Testing
Real devices and real conditions, with fixes before anyone else sees it.
Deployment
Taken live carefully, with the checks that stop a launch going wrong.
Support
A support window after launch, and ongoing management if you want it.
Technologies we use
Project timeline
Realistic ranges. The largest variable is almost always how ready your content and decisions are.
Discovery and mapping
2 – 3 weeks
Core build
8 – 12 weeks
Migration and rollout
2 – 4 weeks
Featured Projects
All live. Open any of them and see the real thing.
ScanPay
A payments and billing platform covering M-Pesa integration, ISP billing and utilities across East Africa.
Pioneer and Rane
A professional business and distribution website tailored for enterprise scale.
Duara Group
A holding company site covering three divisions across technology, consulting and audiovisual production.
Why Choose Duara Dev
12 years of experience
Twelve years building for businesses in Kenya. Long enough to have seen what fails, and why, before it happens to your project.
Built around how you work
We map your existing process before proposing anything, so the system fits the business rather than forcing the business to fit the system.
AI-powered development
We build with AI in our own process, which is why projects move faster, and build it into what we deliver where it genuinely helps.
Ongoing support
Launch is not the end of the relationship. There is a support window after go-live and a real person to reach afterwards.
Pricing
This service is scoped and quoted against the project, because the range is genuinely too wide for a published package to be honest about.
CRM Systems
Custom
Priced after a scoping call, against what the work actually involves.
Request a Custom QuoteFrequently Asked Questions
How much does a custom CRM cost?
CRM projects are quoted after a scoping call. The variation between a small sales pipeline and a system for a large field team is far too wide for a published package to be honest about.
Why not use an off-the-shelf CRM?
Often you should, and we will say so. Custom is worth it when your process is genuinely unusual, when per-seat licensing has become expensive at your headcount, or when the tool needs to fit systems you already run.
How long does it take?
Around two to three weeks of discovery and mapping, eight to twelve weeks for the core build, then two to four for migration and rollout.
Can you move our existing data?
Yes. Migrating existing records and checking them is part of the project rather than something left to your team afterwards.
Will our team actually use it?
That is what the process mapping is for. A CRM people work around is worse than the spreadsheet it replaced, so the build starts from how the work is really done.
Ready to start?
Tell us what you need and we will come back with a scope, a timeline and a price.
Start Your Project